Davines Meets Eataly

YOUR PROFESSIONAL BEAUTY KIT AND YOUR LUNCH BOX HAVE MUCH IN COMMON. DISCOVER WHAT!
 Looking for high quality and good ingredients and tasty recipes? You may find yourself choosing a fresh tomato for its reinvigorating properties and its vitamins, no matter if you are at the restaurant or at the salon.
Nowadays cosmetic choice criteria are more and more similar to the food ones: transparency, authenticity, and protection of the biodiversity are values that merge the beauty and the food worlds, in their common attempt in maximizing quality both for the health of the US and that of the planet. 

This allied vision brings to life the partnership between Davines and Eataly, that welcomes inside its Italian and American (in New York and Chicago) flagship stores the Essential Haircare professional project.
Each family in the Essential Haircare line contains one specific active ingredient from a Slow Food Presidium that features the story, the face, and the name of the person who grew it with care and passion, just like Eataly, that valorizes the supply chain of the best Italian wine and food.
This is a new opportunity to share the message of sustainability and quality products, that translate in a real lifestyle, that involves every moment of our daily life... from the Kitchen to the Shower!

PRODUCT LINES: DAVINES ESSENTIAL HAIRCARE